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Does this sound familiar? You set up your organizational strategy for the year along with the goals and objectives that align with it. Your managers and staff are assigned the goals they expect to meet and they get on with the job. The end of the year rolls round and everyone from the CEO downwards retrieves the list of goals they were to have accomplished only to find that many, perhaps even most, have not been met. They explain the reasons, some of them quite legitimate, and you all resolve to do better next year.
But you didn't achieve the plan!
The problem? The gap that invariably exists between management's two primary functions - planning and executing.
"Strategy execution is a dismal failure in most corporations. If military teams and professional athletic teams performed as well on strategy as corporations do, they would lose the war and end up on the bottom of the standings respectively. Very little attention has been paid to strategy execution. Instead, most of the research focuses on strategy creation." Peter DeLisi, President, Organizational Synergies Inc., Fremont, Ca.
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